The latest news and updates from the shop…
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Scooter, E-Bike & Micromobility Repairs
E-bikes, electric scooters, and other micromobility rides have become a real part of what we work on every week — and we wanted to make sure you’re up to speed on all the services we provide.
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Mammoth Hike Challenge 2026
Stop in the shop to get your “trail magic” this October! Get a free shop pin plus 10% off in store merchandise when you mention the Mammoth Hike Challenge. Register Online for the 2026 Mammoth Hike Challenge We’ve expanded our hiking department! First aid kits, ponchos, tethers, and great Ice Age Trail merch. We also…
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Bicycle Film Festival – October 1
It’s Bicycle Film Festival’s 26th year celebrating bicycles through art, film, and music. The Barrymore Theatre Thursday, October 1, 6:30PM
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Hike Much?
The Bike Shop is super stoked to expand our hiking supplies. We have new stock to cover the necessities of your fall hiking kit.
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Product of the week: Tannus Armour
It looks funny, but you’ll be happy you have it when you run over that nail or thorn. It’s not bubble gum, but it’s awfully pink. It’s not a tube, but it makes your tube better. It’s not a tire, but it’s your tire’s bestie. ARMOUR HELPS YOUR RIDE Armour improves every level of your…
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Today’s the last day – 100 Mile Challenge
Today’s the last day to get your ride in to count toward August’s 100 mile challenge. Once you’ve clocked your 100 miles, come by the shop to claim your prizes, and enjoy the sweet success of crushing the challenge.
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The Big Hill Challenge
Rock Trail Coalition thinks you need to climb more hills. They are probably correct. The Details Think your quads are tough? Big Hill Park is about to test that theory. Get ready for The Big Hill Challenge – an individual bike time trial where it’s just you, your pedals, and a hill that might make you question…
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Labor Day Hours
Special Holiday Hours Next Week Saturday, September 5 – CLOSEDTuesday, September 8 – CLOSED Regular hours the rest of the month. Enjoy the end of the summer… Fall is going to be even better!
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Labor Day Sales
While we won’t be open on Labor Day, we do have sales from now through September 8. Stop on down and check out some sweet deals!
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What Is an eBike? Redux
We are re-running this article from the spring because there is still a lot of confusing information out there about e-bikes and e-motos. We’ve also updated it to include information about the state statute that prohibits kids under 16 from riding class 3 e-bikes and e-motos.— Paul We get this question a lot. Someone walks…
